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Consulting Sparring Coaching

Build whatlasts

Strategic advisory to clarify what matters, align how teams work, and structure what growth demands.

The Territory

I work on
your post-sales system
not inside it

My job is to understand how your organization actually runs today — its structure, its handoffs, its strengths and its blind spots — then strengthen what will help it perform at the next level: the roles, processes, tools and principles a manager can own day to day.

The goal isn't a tidier org chart. It's a post-sales organization that can carry the growth the business expects from it.

For Whom

Executive teams and senior leaders whose post-sales organization isn't yet equipped for the growth the business expects from it.

Whether it needs to be built from scratch, fixed, or scaled.
No manager in place yet? That's not a blocker — recruitment can be part of the scope.

Scope of Intervention
People
  • Org design
  • Roles & ownership
  • Recruitment
  • Career paths
  • Management structure
Customer Lifecycle & Process
  • Customer lifecycle
  • Segmentation
  • Rules of engagement
  • Renewal & expansion
  • Cross-functional handoffs
  • Advocacy
  • Executive sponsorship
Systems & Tooling
  • CRM architecture
  • Customer Success platforms
  • Health scoring
  • Automations & alerting
  • Reporting & visibility
  • CRM hygiene
Revenue Execution
  • MEDDPICC
  • Forecasting & pipeline rigor
  • Renewal & expansion execution
  • Commercial enablement
  • Closing mentoring
  • Pricing strategy
  • Discounting policy
Compensation Design
  • Comp plan design
  • Variable compensation
  • Targets & accelerators
  • Incentive alignment
The Approach
01

See clearly

Read and audit the system as it is — its dynamics, blind spots and real points of friction — before deciding what must change.

02

Structure deliberately

Turn insight into choices, roles, ownership, governance, operating principles and a path people can actually act on.

03

Make it stick

Build the ownership, habits and level of rigor that keep the work alive long after the engagement ends.

“Soraya has incredible energy and a genuine customer-centric approach. She doesn’t just find the root cause of a problem: she builds the processes and structure to fix it, and gives the team everything they need to keep it running without her. A firefighter’s energy, an architect’s mindset. She was a true catalyst for our growth.”
— CRO, B2B SaaS
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